Privacy Policy

How we use and protect your data

Our website and client database are owned by Kim Chapman Swimming School and our website is managed by Unstuck Design Ltd, Renshaw Barns, Upper Woodford, Salisbury, Wiltshire SP4 6FA.  At Kim Chapman Swimming School we are committed to protecting and preserving the privacy of our clients when visiting our website or communicating electronically with us.

This policy explains when and why we collect personal information about our clients and people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.  Whilst we will keep all of your personal information confidential, we reserve the right to disclose this information in the circumstances as set out within this policy. We confirm that we will keep the information secure and that we will comply fully with all applicable UK data protection legislation and regulations in force from time to time.

We may change this policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By being a client of Kim Chapman Swimming School or using our website you’re agreeing to be bound by this policy.

Any questions regarding this policy and our privacy practices should be sent by email to

Who are we?

We are Kim Chapman Swimming School, a swim school established in 1996 by Kim Chapman, former competitive swimmer.

How do we collect information from you?

We obtain information about you when you enquire about swimming lessons via our website, email or telephone, book lessons by phone or email.

What type of information is collected about you?

In running and operating Kim Chapman Swimming School, we may collect and process certain data and information relating to you and your engagement with our company.  Your privacy is important to us and we confirm that we will never release your personal details to any third party for their mailing or marketing purposes.  The data that we collect is detailed below:

Information you provide in order to complete an application form or communicate with us electronically for any reason.  This personal information may include your name, address, email address, and names, ages and dates of birth of children. We may also record any specific medical conditions you tell us about that are relevant to the provision of safe and effective swimming lessons.

Details of visits to our website and the pages and resources that are accessed, including but not limited to, traffic data, location data and other communication data that may assist us in understanding how visitors use the website.  This may also include the resources that you access and information about where you are on the internet including the domain type, IP address and URL that you came from. This information may be collected and used for our internal research purposes and to improve the customer experience.

If you make payments to us, your card information is not retained by us.

How is your information used?

We may use your information:

To ensure that any services (swimming lessons) you purchase from us are processed accurately and efficiently. To meet our obligations arising from any agreements entered into by us and to notify you of any changes to our service provision.

To process your booking and personalise your experience with us (your information helps us to better respond to your individual needs). To inform you of details relating to your booking i.e. messages regarding term start dates, fees and informing parents about pool closures, rebooking information, teacher updates etc.  The e-mail addresses and telephone numbers you provide us with, will only be used to send you information and updates pertaining to Kim Chapman Swimming School. To inform you of current availability if you are on our waiting list

We review our retention periods for personal information on a regular basis.  We will hold your personal information on our systems for as long as is necessary for the relevant activity or as long as is set out in any relevant contract you hold with us.  We respect your privacy and will only process personal data you provide to us in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and any other applicable privacy laws.

If you have any questions about how we collect, store and use personal data please contact us by email at

We do not and will not knowingly collect information directly from any person under the age of 18. We may process personal data relating to under 18s only when provided by the parent or legal guardian.

How do I opt out?

If at any time you would like to OPT OUT of receiving information from us please email the name of the swimmer with OPT OUT to and you will be removed from our database mailing list.  However, you will then not be updated from Kim Chapman Swimming School regarding lesson cancellation due to pool closures, re-booking information, news, term dates etc.

Your Rights

The accuracy of your information is important to us. If you change email or telephone number, or any of the other information we hold is inaccurate or out of date, please email us at

Review of this policy

We keep this policy under regular review. This Privacy Policy was last updated in May 2018.

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